A FOCUS GROUP ASSESSMENT TO DETERMINE MOTIVATIONS, BARRIERS AND EFFECTIVENESS OF A UNIVERSITY-BASED WORKSITE WELLNESS PROGRAM

A Focus Group Assessment to Determine Motivations, Barriers and Effectiveness of a University-Based Worksite Wellness Program

A Focus Group Assessment to Determine Motivations, Barriers and Effectiveness of a University-Based Worksite Wellness Program

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Background: This study explores university employee perceptions and under-standing fp9550bk about its Worksite Health Promotion Program (WHPP).The WHPP included a Health Risk Appraisal (HRA), biometric screening, publicity for on-campus health programs and facilities, and health coaching.Methods: A qualitative design was used based on a grounded theory approach.

Four 90 minutes focus groups with 6-8 participants in each were con-ducted within a two 2 week period among employees, representing faculty/participants, faculty/nonparticipants, staff/participants, and staff/nonparticipants.Responses to questions about motivations, barriers, and perceived health benefits that impacted participation in the WHPP were digitally recorded, transcribed and coded for themes.Results: Incentives effectively motivated participation.

Biometric screening had the largest impact on behavior change, followed by the information learned from the HRA.However, despite two-thirds of the employees participating in the program, lack of a full understanding of WHPP benefits and services lowered participation in follow-up services and supplemental grandpas best pro-grams.Conclusions: Biometric screening and HRAs effectively motivate program participation.

Communication of benefits and services are important when providing WHPPs.

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